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Privacy Policy


LAST UPDATED: October 14, 2020

Swisher International, Inc. and its subsidiaries (collectively, the “Company,” “we,” or “us”) want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through:

  • Websites operated by us from which you are accessing this Privacy Policy (the “Websites”);
  • Our social media pages and apps (collectively, our “Social Media Pages”);
  • HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you; and
  • Offline business interactions you have with us.

Collectively, we refer to the Websites, Social Media Pages, emails, and offline business interactions as the “Services.”

Personal Information

Personal Information” is information that identifies you as an individual or relates to an identifiable individual. The Services collect Personal Information, including:

  • Name
  • Postal address (including billing and shipping addresses)
  • Telephone number
  • Email address
  • Date of birth
  • Payment card data (when you make purchases on our e-commerce Websites)
  • Purchase information
  • Delivery information and status
  • Username
  • Social media handles and posts
  • Gender

Collection of Personal Information

We collect Personal Information in a variety of ways, including:

  • Through the Services.
  • We collect Personal Information through the Services, for example, when you sign up for a newsletter, register an account to access the Services, attend one of our booths, direct message us, contact customer service, or make a purchase.
  • From Other Sources.
  • We receive your Personal Information from other sources, for example:
  • publicly available databases;
  • third-party data providers;
  • joint marketing partners, when they share the information with us.
  • If you connect your social media account to your Services account or interact with social media buttons or widgets on our Services, you will share certain Personal Information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your Services account.

We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use of Personal Information

We use Personal Information for the following purposes:

  • Providing the functionality of the Services and fulfilling your requests.
  • To provide the Services’ functionality to you, such as arranging access to your registered account, and providing you with related customer service.
  • To allow you to complete our telephone and web-based surveys, respond to your inquiries, and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us feedback or request information about our Services or products.
  • To complete your transactions, verify your information, and provide you with related customer service.
  • To send administrative information to you, such as changes to our terms, conditions, and policies.
  • Providing you with our newsletter and/or other marketing materials and facilitating social sharing.
  • To send you marketing related emails with information about our services, new products and other news about our company.
  • To facilitate social sharing functionality that you choose to use.
  • Analyzing Personal Information for business reporting and providing personalized services.
  • To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
  • To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
  • To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.
  • Allowing you to participate in sweepstakes, contests or other promotions.
  • We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.
  • Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information. Please read those additional rules before choosing to participate.
  • Aggregating and/or anonymizing Personal Information.
  • We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.
  • Accomplishing our business purposes.
  • For data analysis, for example, to improve the efficiency of our Services;
  • For audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements;
  • For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
  • For developing new products and services;
  • For enhancing, improving, repairing, maintaining, or modifying our current products and services, as well as undertaking quality and safety assurance measures;
  • For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
  • For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
  • For operating and expanding our business activities, for example, understanding which products or Services are of most interest to our users so we can focus our energies on meeting our users’ interests.

Disclosure of Personal Information

We disclose Personal Information:

  • To our subsidiaries for the purposes described in this Privacy Policy.
  • To our third party service providers, to facilitate services they provide to us.
  • These can include providers of services such as website hosting, data analysis, UI/UX optimization, online advertising, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.
  • To third party sponsors of sweepstakes, contests, and similar promotions.
  • By using the Services, you may elect to disclose Personal Information.
  • On profiles, posts, and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services, including by tagging us, will become public and may be available to and/or reposted by us, other users, and the general public.
  • Through your social sharing activity. When you connect your Services account to your social media account or interact with social media buttons or widgets on our Services, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

We may also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, to comply with subpoenas and court orders, and for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety or property, and/or that of our subsidiaries, you, or others. We may use, disclose, or transfer your information to a third party in the event or any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our assets or stock (including in connection with any bankruptcy or similar proceedings).

OTHER Information

Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. The Services collect Other Information such as:

  • IP address (we may also derive your approximate location from your IP address)
  • Unique device identifier
  • Browser and device information
  • Usage data for our Websites and Social Media Pages
  • Information collected through cookies, pixel tags and other technologies
  • Demographic information and other information provided by you that does not reveal your specific identity
  • Information that has been aggregated in a manner such that it no longer reveals your specific identity

Collection of Other Information

We and our service providers may collect Other Information in a variety of ways, including:

  • Your browser or device.
  • Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using. We use this information to ensure that the Services function properly.
  • Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. We may also use cookies or other technologies in online advertising to track responses to our ads.We do not currently respond to browser do-not-track signals. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services. You also may not receive advertising or other offers from us that are relevant to your interests and needs.
  • Pixel tags andother similar technologies.
  • Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
  • Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to google.com/policies/privacy/‌partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
  • Physical location.
  • If you enable location services on your device, we may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content]. We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. You may opt-out of such sharing of your device’s location through your device’s privacy settings, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

Uses and Disclosures of Other Information

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.


We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.


Your choices regarding our use and disclosure of your Personal Information

We give you choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt out from receiving marketing-related emails from us on a going-forward basis by clicking on the “Unsubscribe” link in the footer of our emails and following the instructions.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing related emails from us, we may still send you important administrative messages, from which you cannot opt out.

How you can access or delete your Personal Information

If you are a California resident, please refer to the “Additional Information Regarding California” section at the end of this Policy for more information about the requests you may make under the CCPA.


This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link or embed. Embedded content from third parties may automatically collect information from you when you visit our pages with such content, and any and all information collected by such third parties are subject to their own privacy policies. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our subsidiaries.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook (including Instagram), Apple, Google (including YouTube), Twitter, Spotify, or any other app developer, app provider, social media platform provider, or operating system provider, including with respect to any Personal Information you disclose to other organizations through or in connection with our Social Media Pages.


We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services.

  • You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie or other tracking technology on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit the Network Advertising Initiative opt out page or the DAA’s WebChoice tool . For information about personalized ads through Google Ads, and to learn how to turn off such ads, please visit Google Ads Help.


The Services are not directed to individuals under the age of twenty-one (21), and we do not knowingly collect Personal Information from individuals under 21.


Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.


Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) on or through the Services or otherwise to us.


We may use a third party payment service to process payments made through the Services. If you wish to make a payment through the Services through a third party payment processor, your payment card information may be collected by such third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use, and disclosure of your Personal Information.


The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Depending on the nature of the change, we may contact you by email to inform you of the change or to request your consent to the change.


If you have any questions about this Privacy Policy, please contact us at privacy@swisher.com, or by writing to:

Swisher International, Inc. 459 E 16th St Jacksonville, FL 32206 Attn: Privacy

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.


Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we are providing the following additional details regarding the collection, use, sale, and disclosure of Personal Information about California residents. This supplements our Privacy Policy. You have the right to receive this notice at or before our collection of your Personal Information.

Collection of Personal Information

We plan to collect, and have collected within the preceding 12 months, the following categories of Personal Information, as listed in the CCPA:

  1. Identifiers,” such as name, contact information, online identifiers, and IP address that can reasonably be linked or associated with a particular consumer or household;
  2. Customer Records Information,” or “personal information” as defined in the California customer records law, such as signature, payment card number, medical information, education information, and employment information;
  3. Protected Class Information,” or characteristics of protected classifications under California or federal law, such as sex, gender, and age;
  4. Transaction Information,” such as transaction information and purchase history, including purchases considered;
  5. Online Use Information,” or internet and network activity information, such as browsing history and interactions with our website;
  6. Geolocation Data,” such as device location and approximate location derived from IP address;
  7. Audio/Video Data,” or audio, electronic, visual, and similar information, such as call, video and screen recordings; and
  8. Inferences,” or inferences drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences and characteristics.

Sources of Personal Information

We collect this Personal Information from you and from other categories of sources: publicly available databases, third-party identity/age verification services, ad networks, third-party data and analytics providers, and joint marketing partners, when they share the information with us.

Our Use of Personal Information

As described above, we may use this Personal Information to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives, including, for example, to: develop and improve our products and services; personalize, advertise, and market our products and services; conduct research, analytics, and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.

Disclosure and Sale of Personal Information

We share Personal Information with the following categories of third parties:

  • Subsidiaries,” for the purposes described in this Privacy Policy.
  • Service Providers,” such as our trusted third-party service providers, to facilitate services they provide to us, such as internet services, website hosting, survey administration, data analytics, online advertising, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, marketing, auditing, and other services.
  • Ad Networks,” such as third-party ad networks and online advertising partners to permit them to send you marketing communications.
  • Social Networks,” when you view or interact with social network platforms or embedded content from social network platforms, who may use the data we share in accordance with their own privacy policies.
  • Contest Sponsors,” such as third-party sponsors of sweepstakes, contests, and similar promotions.
  • Legal Authorities,” such as public and government authorities, including courts, regulators and law enforcement, to respond to requests, as well as to protect and defend legal rights.
  • Other Parties in Litigation,” such as when we share information in the context of litigation discovery and in response to subpoenas and court orders.

In the preceding 12 months, we disclosed for our operational business purposes or sold the following categories of Personal Information to the following categories of third parties:

Categories of Personal Information

Disclosed to Which Categories of Third Parties for Operational Business Purposes

Sold to Which Categories of Third Parties


Subsidiaries; Service Providers; Ad Networks; Social Networks; Contest Sponsors

Ad Networks; Social Networks

Customer Records Information

Subsidiaries; Service Providers

Protected Class Information

Subsidiaries; Service Providers

Transaction Information

Subsidiaries; Service Providers

Ad Networks

Online Use Information

Subsidiaries; Service Providers; Ad Networks; Social Networks; Contest Sponsors

Ad Networks

Geolocation Data

Subsidiaries; Service Providers; Ad Networks; Contest Sponsors

Ad Networks

Audio/Video Data

Subsidiaries; Service Providers


Subsidiaries; Service Providers; Ad Networks

We do not knowingly “sell” the Personal Information of minors under 16 years of age.

Your CCPA Rights

If you are a California resident, you may make the following requests:

(1) “Request to Know”

You may request that we disclose to you the following information covering the 12 months preceding your request:

  • The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
  • The specific pieces of Personal Information we collected about you;
  • The business or commercial purpose for collecting or selling (if applicable) Personal Information about you;
  • The categories of Personal Information about you that we sold and, for each, the categories of third parties to whom we sold such Personal Information (if applicable); and
  • The categories of Personal Information about you that we otherwise shared or disclosed, and, for each, the categories of third parties with whom we shared or to whom we disclosed such Personal Information (if applicable).

(2) “Request to Delete”

You may request that we delete Personal Information we collected from you.

To make a Request to Know or a Request to Delete, please contact us at privacy@swisher.com or 800-843-3731. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as name, email address, and billing/shipping address, in order to verify your identity and protect against fraudulent requests. If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your Personal Information. If you make a Request to Delete, we may ask you to confirm your request before we delete your Personal Information.

If you are the authorized agent of a consumer, making a Request to Know or a Request to Delete on behalf of the consumer, we will ask you for:

  1. proof of your registration with the California Secretary of State to conduct business in California.
  2. proof that the consumer has authorized you to make a Request to Know or a Request to Delete on the consumer’s behalf. This must be a permission signed by the consumer. “Signed” means that the permission has either been physically signed or provided electronically in accordance with the Uniform Electronic Transactions Act, Civil Code 1633.7 et seq.

If an authorized agent has not provided us with a power of attorney from the consumer pursuant to Probate Code sections 4000-4465, we may also:

  1. require the consumer to provide you with a written permission signed by the consumer to make the request on the consumer’s behalf
  2. verify the identity of the consumer as we would if the consumer were making the request personally.
  3. obtain verification from the consumer that they provided the authorized agent permission to make the request.
(3) “Request to Opt-Out”

You may request to opt out of any future sale of Personal Information about you by clicking here Do Not Sell My Personal Information or by visiting the Network Advertising Initiative opt out page or the DAA’s WebChoice tool. Please note that your opt-out only applies to the browser you use to submit your opt-out, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device.

Right to Non-Discrimination

You have the right to be free from unlawful discriminatory treatment for exercising your rights under the CCPA.

Contact Us

If you have questions or concerns about our privacy policies and practices, besides your right to know or right to delete, which are explained above, you may contact us using the information in the “Contacting Us” section above.

Last Updated

This Privacy Policy was last updated on October 14, 2020.

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